Founded in 2006 DJI, which stands for Dà-Jiāng Innovations has Propelled itself to the to- of the foodchain in the worldwide drone industry. No other company has come close to contesting DJI’s innovation and ability to retain consumer loyalty throughout the product lifecycle. DJI’s stable of products have gained a cult like following along the lines of Apple and canon products in which users simply swear by the current product and eagerly await the arrival of the updated version without question of jumping ship to another manufacturer.
DJI is the dominant market leader in the civilian drone industry, accounting for over 70 percent of the world’s drone market.
In 2017, DJI won a Technology & Engineering Emmy Award for its camera drone technology, which was recognized for excellence in engineering creativity, providing directors and cinematographers an affordable and accessible platform to create low-altitude aerial images, opening up creative possibilities and facilitating the distinct looks of some TV shows.
Pictured above is DJIs latest innovative entry into the robotic drone arena, The “RoboMaster-S1” a 4-wheeled game-changing educational robot built to unlock the potential in every learner. Inspired by DJI’s annual RoboMaster robotics competition, the S1 provides users with an in-depth understanding of science, math, physics, programming, and more through captivating gameplay modes and intelligent features all while staying firmly planted on the ground. The RoboMaster-S1’s development may have come as a no brained to some due to the fact that since 2015, DJI has sponsored the RoboMaster Robotics Competition an annual robot combat tournament held at the Shenzhen Bay Sports Centre involving teams of mechatronics students from colleges all around the world, with a total prize pool of up to $600,000. The winning team will take home $75,000 with potential job offers from DJI for its members.
Pictured above is DJIs newest MAVIC-MINI a aerial photography drone Weighing under 250 grams, Mavic Mini is easy to take it anywhere. Everyone can fly with the easy-to-use DJI Fly app even no flying experience.
Create, explore, produce
DJI is a true innovator in the drone industry and continues to attract new customers and retain current ones with the development of innovative products that continually push the technological envelop year after year.