Disney has done it again. The mouse house seems to be able to do no wrong and has proven that it’s lasting power to continually command the attention and imaginations of individuals young and old is even stronger than ever thanks to the all new Disney+ streaming platform.
Disney+ is the exclusive home for your favorite movies and TV shows from Disney, Pixar, Marvel, Star Wars, and National Geographic.
Disney+ knew it needed a out the gate hit when it launched on November 12, 2019 with not much in the way of advertising in the form of billboards and commercials. Yet the launch saw Disney plus draw in a whopping 10-Million subscribers to the service the first day!. As if that feat wasn’t enough to turn heads that launch was accompanied by a new streaminseries revolving around a familiar character in the Star Wars universe known as the Mandalorian and rightfully so titled as such.
Disney+ relies on technology developed by Disney Streaming Services, originally established as BAMTech in 2015, when it was spun off from MLB Advanced Media(MLBAM). Disney increased its ownership share of BAMTech to a controlling stake in 2017, and subsequently transferred ownership to DTCI as part of a corporate restructure in anticipation of Disney’s acquisition of 21st Century Fox. With BAMTech helping to launch ESPN+ in early 2018, and Disney’s streaming distribution deal with Netflix ending in 2019, Disney took the opportunity to use technologies being developed for ESPN+ to establish a Disney-branded streaming service that would feature its content. Production of films and television shows to feature exclusively on the platform began in late 2017; Marvel’s original series for Netflix were cancelled in favor of Marvel Cinematic Universe series for Disney+.
It was resoundingly clear that the Manadalorian was a smash hit within the next two week as the launch was bolstered by delivering to fans two entire episodes of the series at once which sure;y drew most in and created a demand for more. By the 3rd episode fans began to learn and see more of a familiar face albeit it’s younger self in the way of what the internet has coined and aply named “Baby-Yoda” aka Yoda as a Baby currently unaware of his powers with the force.
The Mandalorian feels like a full star wars film eve though it’s fed to you weekly in episodic format. The visuals, acting, musical score and cinematic content all score high marks and would make a George Lucas’s proud. Disney+ is living up to the hype and will truly give Netflix a run for its streaming money in 2020 and beyond as long as it can continually produce and provide content of the quality of the Mandalorian.
This is the way.